Brand Ecosystem

Project Description:

For this project the idea was to create a package design for an original product and use it to develop key physical components that coexist in a brand ecosystem that is unified but not repetitive, and agile but not unfocused.

Roles/Tasks:

Project manager, designer, art director

Concept:

For this project I wanted to create a sunscreen for people who have sensitive skin. This sunscreen would be created with natural resources. I wanted to create a logo that looked friendly and inviting, while choosing colors that matched a persons skin tone.

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Digital Illustration